If you happen to be walking the streets of Japan, you would definitely notice all those adult females who seem to be wearing children’s costumes/outfits from the Victorian era.
This fashion statement is popular in Japan and is known as the Lolita style. Though there are numerous fashion categories that belong to the Lolita style, the Sweet Lolita seems to be the most widespread.

The Sweet Lolita fashion style usually consists of over-the-top outfits that are most child-like. You will see many bows and ruffles in a Sweet Lolita outfit. While there are no particular color restrictions, pink, white and baby blue are the most common colors of their outfits.
Inspired by toys, hearts, candies, flowers, cakes and fairy tales, the Sweet Lolita style is indeed toothache-inducing with its sweetness.
Most Japanese women who are into the Sweet Lolita style compliment their outfit with light makeup with overly bouncy curls or pigtails.